The task of the global strategist of a business is to build a platform of capabilities derived from the resources,experiences and innovations of units operating in multiple locations,to transplant those capabilities wherever 26 ,and then to systematically upgrade and renew them—ahead of the competition.
Apple is an outstanding case of a company whose unique capabilities give it a worldwide 27 advantage,particularly with respect to its ability to build platforms from a product base that integrates functional and 28 design.Apple has been able to leverage and exploit its California-based design and marketing advantages successfully throughout the world.IKEA is another such case.The do-it-yourself furniture and houseware company first developed a compelling set of capabilities to design,manufacture and 29 furniture at low cost and sell it in a novel way in Sweden.Later,IKEA successfully 30 this formula in many other countries.
By contrast,Telefonica,a Spanish telecommunications company that is now the world's fifth largest telecom by 31 ,first developed its special advantage abroad.In 1989 and 1990,Telefonica had the opportunity to enter Chile and Argentina,countries that shared many institutional and cultural characteristics with its home country but that were 32 more rapid market reform.Throughout the 1990s,Telefonica took what it learned in Chile and Argentina about reconstructing former state-owned telecoms to other Latin American countries that were privatizing their state telecoms and deregulating their telecom markets.
These examples might lead the reader to believe that creating a global advantage is an easy task.But many other 33 of expensive failed experiments suggest that creating a lasting global advantage actually requires a great deal of 34 _and operational finesse ( 技 巧 ) .Our research suggests that global winners typically create and sustain their international presence through a systematic process of . 35 ,renewing and enhancing their core capabilities.
A)aesthetic I)reproduced
B)appropriate J)revenues
C)clusters K)safeguarding
D)competitive L)ship
E)exploiting M)strategic
F)fiscal N)transcend
G)instances O)undergoing
H)rehabilitated
答案解析：
26. 空格所在句句意为“企业全球战略家的任务是建立一个能力平台，从多地运营单位的资源、经验和创新中获取能力，再将这些能力迁移到某些地方，系统地升级更新，从而领先于对手”，appropriate 表示“合适的、恰当的”，符合句意，所以选B。
27. 根据空格前的 "worldwide" (全球范围的) 和空格后的 "advantage" (优势) 可知，这里指的是“全球竞争优势”。competitive advantage是固定搭配，意为“竞争优势”，所以选D。
28. 根据空格前的 "functional" (功能的) 和空格后的 "design" (设计) 可知，这里需要与“功能”并列的形容词来修饰“设计”。aesthetic意为“美学的，审美的”，与“功能”设计相对应，指苹果产品兼具功能与美学设计，所以选A。
29. 根据空格前的 "design, manufacture and" (设计、制造和) 和空格后的 "furniture" (家具) 可知，此处需要与“设计”和“制造”并列的动词，构成家具从生产到销售的流程。ship意为“运输，运送”，符合商业流程，所以选L。
30. 根据空格前的 "IKEA successfully" (宜家成功地) 和空格后的 "this formula" (这个模式) 可知，此处指宜家将其成功的模式在其他国家复制。reproduce意为“复制，再现”，符合语境，所以选I。
31. 根据空格前的 "the world's fifth largest telecom by" (按……计算的世界第五大电信公司) 可知，此处是衡量公司规模的常用指标。revenues意为“收入”，by revenues是“按收入计算”的常用表达，所以选J。
32. 根据空格后的 "more rapid market reform" (更快速的市场改革) 可知，这里需要一个动词表示这些国家正在经历改革。undergo意为“经历，经受”，be undergoing reforms意为“正在进行改革”，符合语境，所以选O。
33. 根据空格后的 "of expensive failed experiments" (昂贵的失败实验的) 可知，此处需要名词来表示“例子”。instances意为“实例，案例”，符合语境，所以选G。
34. 根据空格后的 "and operational finesse" (和运营技巧) 可知，此处需要一个形容词与“运营的”并列，修饰成功所需的素质。strategic意为“战略的”，strategic thinking and operational finesse(战略思维和运营技巧)是商业成功的关键要素，符合语境，所以选M。
35. 空格句句意为“全球赢家通常是通过___、更新华人增强其核心能力的系统化过程来建立和维持其国际影响力的”，exploiting表示“开放、利用”的意思，符合句意，所以选E。
