New Formula One Chief Hopes to Grab Americans' Attention
[A] For the past four decades, the leader of Formula One car racing, one of the biggest annual sporting series in the world, was Bernie Ecclestone, a former motorcycle parts dealer who built it into an international presence essentially on his own.
[B] A skilled backroom operator who speaks without a filter, Ecclestone said often that in his opinion, the sport was at its best when he was allowed to act as “a dictator.”
[C]Yet now the dictator is gone. After an American company, Liberty Media, acquired the Formula One competition recently, Chase Carey--a former executive with Fox Broadcasting company and DirecTV who by his own admission is not a fierce racing fan-was named to replace Ecclestone and to try to renovate the organization's management, reach and ambition.
[D] Among the goals, Carey said in an interview on Tuesday, is one that just about every global sport seems interested in chasing; increasing interest in the United States. “People have said we're going to ‘Americanize’ it, Carey said. “And we're not going to do that totally. But realistically, there are some elements of Americanization that the sport could use,
[E] While Formula One commands enormous audiences throughout much of the world, many American sports fans know it as that other motorsport, the one that is not Nascar (纳斯卡车赛).Formula One teams race far more technologically advanced vehicles around tracks all over the world--in magnificent events in places like Malaysia, Monaco, Singapore and the United Arab Emirates, and on tradition-rich tracks like Silverstone in England and Monza in Italy too,
[F] The series has an annual race in Austin, Texas. But within “a few years, Carey said, he plans to bring another to a destination American city, like New York, Los Angeles, Miami or Las Vegas Carey's ambitious plan is two-fold: first, change the business model of Formula One, which he said was a “one-man show” under Ecclestone that had a largely narrow vision when it came to negotiating partnership deals; and second, alter the way fans experience the sport, both in person and remotely, so that connections between the audience and people within the series are easier to make.
[G] Increased digital access for fans, a more behind-the-scenes experience for broadcast viewers and innovation in areas like virtual reality-what is it like to speed around a track inside a Ferrari?-are among the possibilities. “The sport has clearly been underserved, Carey said. “It doesn't do anything digitally. There's no marketing. It doesn't tell any stories. The goal in this is to make the fans connect to the live experience as much as possible, and the tools you have to do that, we're not using at all.”
[H] The larger question, though, is a familiar one: Is there room for Formula One in the ever-crowded sports landscape of the United States? Opinions vary,particularly because viewing habits among consumers continue to evolve. John Bloom, a professor at Shippensburg university who has studied American sports history, said the biggest challenge for any sport trying to increase its presence in the United States was framing itself in a way that had lasting appeal.“Sports generally become popular in some way because they establish a narrative, Bloom said. “When I think of motorsports in the U.S., what we all think of is Nascar, and the narrative of Nascar is sort of rural, white, working-class Americans, mostly in the South, connecting with the atmosphere of those races. That's the narrative. When I think of the narrative of Formula One, it's a very different kind of audience.”
[I]That difference, Carey said, is significant. While some might immediately link Formula One to Nascar in terms of American growth, Carey said Formula One's brand research had indicated there was very little crossover; rather, Formula One fans generally cite other so-called elite events, like Wimbledon or the Ryder Cup, as competitions they enjoy. Other than they're both cars, the Nascar fan base is a very different fan base, Carey said. “It's a very regional fan base. Formula One is a global, famous brand of stars. These are machines that shock and awe you.
[J]Carey's background is in deal making and innovation. At Fox Broadcasting Company, he was a top advisor for years, known for his skill in helping to lead the launch of the company into sports, as well as the start of Fox News Channel.After going to DirecTV, he positioned the satellite provider as a mainstream option in millions of households.
[K] Now,after Liberty media paid $4.4 billion to acquire Formula One, he is charged with making the investment pay off. I think they can build Formula One in the U.S.,” said Patrick Crakes, an executive at InVivo Media Group who spent 25 years at Fox Broadcasting Company before leaving in 2016 as a senior manager at Fox Sports. People don't work on their cars anymore. They don't want that connection anymore. It's about technology and pushing the limits. It's about speed, danger and risk.And Formula One has that more than any other racing series.
[L] That is what hooked Carey, and he said he thought his experience was not unusual. He recalled attending Formula One's Monaco race last year and being overwhelmed by the ceremony leading up to the event, the way the race charmed the city for days ahead of the start. In his mind, it felt like a Super Bowl (超级碗橄球赛).
[M] Then, on race day, he watched as the cars rocketed out of a tunnel and went screaming toward a tight turn ith the city's harbor and the Mediterranean Sea in the background framing the scene. He was fascina“You can't help but be awed, he said, “and I think that feeling can be translated to the viewer.”
[N] He added: “The broader sport is a little too inward-looking, and we need to be more open. In some ways, I'm glad to be coming from the outside. The guys who are in the sport forever are sitting there saying: ‘We can’ do that. We can't do that because it's never been done that way.’”
36. Chase Carey believes greater use should be made of digital technology to make Formula One moaccessible to its fans.
37.Chase Carey was deeply impressed by the ceremony preceding last year's Monaco race.
38. One of Chase Carey's goals is to make Formula One more appealing to Americans,
39. A former motorbike parts dealer led Formula One for the past forty years.
40.Chase Carey thought the audience of Formula One could be made to share his feeling about the race.41.Chase Carey used to serve as a top advisor for a major broadcasting company.
42. Chase Carey intends to make connections easier between the audience and the Formula One racers.
43. The new leader of Formula One admitted he was not super interested in car racing.
44. People's opinions differ as to whether Formula One can be promoted in the U.S.
45. Compared with other racing series, Formula One focuses more on speed and involves more danger.
答案解析：
由题干中的“greater use should be made of digital technology to make Formula One more accessible to its fans”定位到[G]段。[G]段提到“Increased digital access for fans...are among the possibilities.”，表明Chase Carey认为应该更多地利用数字技术让一级方程式赛车对车迷来说更易接触，所以选[G]。
由题干中的“the ceremony preceding last year's Monaco race”定位到[L]段。[L]段提到“He recalled attending Formula One's Monaco race last year and being overwhelmed by the ceremony leading up to the event”，说明Chase Carey对去年摩纳哥赛前仪式印象深刻，所以选[L]。
由题干中的“make Formula One more appealing to Americans”定位到[D]段。[D]段提到“Among the goals...is increasing interest in the United States.”，表明Chase Carey的目标之一是让一级方程式赛车对美国人更有吸引力，所以选[D]。
由题干中的“A former motorbike parts dealer led Formula One for the past forty years”定位到[A]段。
[A]段提到“For the past four decades, the leader of Formula One...was Bernie Ecclestone, a former motorcycle parts dealer”，说明过去四十年领导一级方程式赛车的是一位前摩托车零件经销商，所以选[A]。
由题干中的“the audience of Formula One could be made to share his feeling about the race”定位到[M]段。[M]段提到“‘You can't help but be awed,’ he said, ‘and I think that feeling can be translated to the viewer.’”，表明Chase Carey认为一级方程式赛车的观众可以被引导分享他对比赛的感受，所以选[M]。
由题干中的“a top advisor for a major broadcasting company”定位到[J]段。[J]段提到“At Fox Broadcasting Company, he was a top advisor for years”，说明Chase Carey曾是一家主要广播公司的高级顾问，所以选[J]。
由题干中的“make connections easier between the audience and the Formula One racers”定位到[F]段。[F]段提到“alter the way fans experience the sport...so that connections between the audience and people within the series are easier to make.”，表明Chase Carey打算让观众和一级方程式赛车手之间的联系更容易，所以选[F]。
由题干中的“he was not super interested in car racing”定位到[C]段。[C]段提到“Chase Carey...who by his own admission is not a fierce racing fan”，说明一级方程式赛车的新领导人承认他对赛车不是超级感兴趣，所以选[C]。
由题干中的“People's opinions differ as to whether Formula One can be promoted in the U.S.”定位到[H]段。[H]段提到“The larger question, though, is a familiar one: Is there room for Formula One in the ever-crowded sports landscape of the United States? Opinions vary...”，说明人们对于一级方程式赛车能否在美国推广意见不一，所以选[H]。
由题干中的“Compared with other racing series, Formula One focuses more on speed and involves more danger”定位到[K]段。[K]段提到“It's about technology and pushing the limits. It's about speed, danger and risk. And Formula One has that more than any other racing series.”，表明与其他赛车系列相比，一级方程式赛车更注重速度且涉及更多危险，所以选[K]。
