e-retail

Moreover, after analyzing the characters of online customers 'psychologies and behaviors, this paper put forward 4R strategies for e-retail websites' e-loyalty marketing, and also discussed their applications with foreign successful experience as examples.

在此基础上，文章结合在线顾客网上消费的心理及行为特征，重点探讨了电子零售网站E忠诚营销的4R策略，并以国外电子零售网站的成功做法为例，考察了这些策略的具体实践。

Through examining each phase in e-retail and mining the factors which make the characters of products work, an evaluation index system to judge and select the e-retail products was proposed, and the content of every index discussed.

通过考察电子零售的各个环节，挖掘对产品特性起作用的因素，建立起一套判断和优选电子零售产品的评价体系，并介绍了每个指标的具体含义。

The traditional retail industry also caught up the fast internet train. The emerging of e-retail destroyed the limit of time and space, which let the dream that people shopping at home become true.

传统的零售业也搭上了网络的快车，网上零售业态的出现，突破了原来时间与空间的限制，使人们足不出户就可以买到东西。