arch-rival

In the first quarter, it was outsold by arch-rival Rolls-Royce almost nine to one.

迈巴赫一季度的销量几乎仅为其劲敌劳斯莱斯（Rolls-Royce）的九分之一。

As if to rub salt in the wound, the market capitalisation of arch-rival Apple, whose third-quarter results were as rosy as Samsung's were funereal, this week touched$ 700bn, more than four times that of the South Korean company today.

而三星电子主要竞争对手苹果（Apple）的三季度业绩颇为亮眼，更映衬三星业绩惨淡。苹果的市值在本周触及7000亿美元，比这家韩国企业当前市值多出三倍有余，无异于往三星的伤口上又撒了把盐。

But unless the expected launch of a new, lower-priced iPhone can stop the rot, Apple will probably be overwhelmed in the profit stakes by the sheer volumes of its arch-rival, as growth shifts to more price sensitive markets.

但是，除非预期将要发布的新型低价iPhone阻止顾客流失，随着增长重心转向更为价格敏感的市场，苹果在利润份额上很可能被其劲敌的庞大出货量打败。