Shiseido

And not just for Korean brands. Korean-inspired masks and essences from Dior, Shiseido and SK-II are emerging as popular, she said.

她说，顾客们很感兴趣，而且不只是对韩国品牌，迪奥、资生堂和SK-II等品牌受韩国美容产品启发开发的面膜和精华液也开始流行。

Out of 24 leading foreign players identified by McKinsey across 12 consumer-oriented markets in China, only four are Japanese: Toyota, Sharp, Suntory and Shiseido.

在中国12个面向消费者的市场上，麦肯锡筛选出24家领先外国公司，其中只有4家是日本企业：丰田（Toyota）、夏普（Sharp）、三得利（Suntory）和资生堂（Shiseido）。

While the French have long been the global style leader in the sartorial stakes, for decades beauty innovation was being led by Japanese cosmetics companies such as SK-IIand Shiseido.

虽然法国人向来是时装潮流的全球领导者，不过在美容领域，过去几十年的创新主要是由SK-II和资生堂等日本化妆品公司引领的。